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Facebook Ate My Brand
Should businesses use Facebook? The answer isn’t as black and white as one would think. My answer is yes, but with the caveat that no business should be where there customers aren’t. So if your...
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8 Reasons Google Sidewiki Will Keep Marketers up at Night
The business reaction to Google’s Sidewiki has been surprisingly muted. Other than buzz in the blogosphere (I recommend an insightful piece by Sean Carton on ClickZ), there’s been little written in...
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Don’t Let Sloppy Social Media Practices Damage Your Brand
So train your employees. The only way your company is going to get a handle on how to integrate social media into marketing and communications is to teach your employees how to do it. That means...
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The Fortune 100 Doesn’t Get Twitter
Do the Fortune 100 need a Twittervention? The answer is a responding yes, according to a study released today (PDF) by Weber Shandwick. (As most of you already know, I work for Weber Shandwick.) The...
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6 Ways to Optimize Your Email Signature
(Today’s post was guest written by Cody Barbierri, my colleague at Weber Shandwick. Cody is Weber Cambridge’s new and talented social and digital media specialist. Cody and I will be working together...
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No Screaming Allowed: Social Media & A Crisis
When a social media crisis strikes a company – it can feel like the sky just fell on your head. And not a sunny, cloudless sky, but one of those overcast, gray skies that look as heavy as lead....
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Why Do People Follow Brands?
On the surface it seems strange to follow a business on a social network. Social networks encourage one-to-one communications and engagement. They are personal. How is it remotely possible to...
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